No more parties, beers, vodka and wine. Many people go to the gym during nowadays. It seems like the majority of the people found their new obsession: having a healthy body. Say goodbye to McDonalds, Burger King and KFC and say hello to your nearest gym because in 2015 the health obsession will only grow!
When we look back in history, we can see that especially women do a lot to look good. Every once in a while the ‘ideal look’ of a woman changes. For example, during the Marilyn Monroe time it was very normal to show your curves and be proud of it. Curvy women were seen as very attractive and beautiful back then. Not very long ago it was very important for us women to be skinny and super thin. I never agreed on this idea because I knew some girls who suffered from anorexia or bulimia. Besides the fact that it is very dangerous to starve yourself, I didn’t even think being that thin is pretty! Luckily we’re now in the stage of being toned and fit. Squats and cross fit are everything in some people’s life and many people swear by power food and other healthy stuff. Wether you open your Facebook, Twitter, Youtube or Instagram, you are always able to find new inspiration, tips and tricks to get healthy and toned.
Recently Stella McCartney developed another sports line with the brand Adidas. This sports line is different than Adidas by Stella McCartney. You can tell that this line is made for a younger target group, since the prices are lower and they created designs with a lot of patterns and colors to make it fun and playful. According to Stella McCartney herself: ”This line combines sport with technology without giving up any style.”
This clothing line tells me that being fit is still a trend that will go on for a while. Nowadays nice sportswear is accesible for everybody and companies and designers are pretty well aware of this. If you check out the Stella McCartney for Adidas sports line you will see that these items are very affordable. When you take a look at other brands as for instance H&M, you will find out that they offer sports wear as well for a very reasonable price and a very good quality. Many designers are involved with sports these days, as Ralph Lauren made multiple outfits for the American athletes who participated in the Olympics in 2012 and let’s not forget about Raf Simons who started a collaboration with Adidas as well.
So why is it cool?
I think this is cool because this second sportswear line of Stella McCartney is not just a new sportswear line, it represents a new ideal body a lot of women stand for. It shows us that we are in a new era in which it is beautiful to be healthy and fit and where it is okay to have curves and muscles, even when you’re a woman. I think there’s nothing wrong with a toned, curvy, trained and sexy body and I hope in the future more and more designers, magazines and companies will support that.
Sources and pictures:
Appearance classes
http://www.matchesfashion.com/womens/the-style-report/london-fashion-issue-SS14/stella-mccartney-adidas
D.N.D. Stukadoors en Afbouwbedrijf 